Glossary

An approach in web design, which ensures that websites are optimally displayed on all devices – whether desktop, tablet or smartphone. The layout and elements adapt flexibly to the screen size to ensure user-friendliness.

A wireframe is a schematic representation of a website that outlines the layout, arrangement of content and basic functions. It serves as a visual template and planning basis for the actual design.

The navigation includes all menus, links and structures that help users to find their way around the website. Clear and intuitive navigation is crucial to optimise the user experience and guide visitors easily to the desired content.

An element that prompts users to perform a specific action, e.g. “Buy now”, “Learn more” or “Contact us”. CTAs are essential for guiding visitors through the website and encouraging conversions.

The space between different design elements on a website. Whitespace improves readability and creates a clean, modern look that guides users through content more easily.

The area of a website that is visible without scrolling. This area is particularly important as it conveys the first impression and is often decisive for whether visitors remain on the page.

The user-friendliness of a website. Usability means that a website is easy to understand, navigate and efficient so that users can quickly find what they are looking for.

A large image or banner that is prominently placed at the top of a website. Hero images often serve as the first visual introduction and directly convey the main message or branding of the page.

A design effect where the background of a website moves slower than the foreground when users scroll. Parallax scrolling creates depth and a visually appealing experience.

Measures that aim to increase the number of users who perform a desired action on the website, such as filling out a contact form or making a purchase. CRO combines elements of web design and user experience to maximise the effectiveness of the site.

The central administration interface of WordPress, where you can manage all the settings and content of your website. Here you will find areas such as posts, pages, plugins and themes.

Extensions that improve the functionality of your WordPress website. Plugins make it possible to add additional features such as contact forms, SEO tools or security settings – without any programming knowledge.

Templates that determine the layout and design of your WordPress site. With a theme, you can quickly customise and personalise the look of your website.

The process of creating, managing and organising content on your website. WordPress makes content maintenance easier with a user-friendly interface where you can create and edit posts and pages

Small blocks with functions that you can integrate into certain areas of your website – e.g. sidebar or footer. Widgets offer additional features such as search fields, social media buttons or a list of recent posts.

The permanent URLs for posts, pages and categories. Permalinks influence the structure and findability of your content and should be customised for better SEO.

The area in WordPress where you can upload and manage all your media files such as images, videos and documents. The media library makes it easy to organise and reuse content.

A tool in WordPress that allows you to customise the design of your website in real time. The Customizer allows you to make changes to colours, layouts and typography without the need for coding knowledge.

WordPress’ block editor, which provides a flexible and intuitive way to create content with different blocks such as text, images, videos and buttons. The Gutenberg editor simplifies content creation and ensures an appealing design.

In WordPress, there are different user roles such as administrator, editor, author and subscriber, each of which has different permissions. This allows you to control access to certain functions on your website and ensure that only authorised people can make changes. With user roles and permissions, you can efficiently manage your WordPress website while improving security by limiting access.

Keyword research is the process of identifying relevant search terms, process of identifying relevant search terms that your target group uses frequently. These keywords are essential in order to target the content of your website to the needs of your visitors and increase your chances of ranking higher in search engines.

Meta tags, especially the meta title and meta description, provide search engines with information about the content of your page. They appear in the search results and can influence the click-through rate by appealing to users and telling them what to expect on your page.

On-page optimisation includes all measures that are carried out directly on your website to improve its visibility in search engines. This includes the optimisation of headings, images, internal links and content structures – everything that contributes to better readability and relevance of the page.

Backlinks are links that point to your website from external websites. They are considered a trust signal for search engines and contribute significantly to domain authority. High-quality backlinks can greatly improve your SEO results and your visibility in search engines.

An SEO analysis is a comprehensive review of a website’s SEO performance. It uncovers weaknesses and optimisation potential, e.g. for keywords, loading times and mobile adaptations, and forms the basis for targeted improvements to online visibility.

The loading speed of a website is a significant factor for the ranking and the user experience. Optimisations such as image compression, caching and the minimisation of code help to reduce loading times, which leads to better user satisfaction and better positions in search engines.

As many users access websites on mobile, mobile SEO is crucial. It includes measures to optimise mobile display, loading times and user-friendliness so that your website also works well on smartphones and tablets and ranks well in mobile search results.

Crawling is the process by which search engines crawl your website to capture content. Indexing stores this content in the search engine index so that it can appear in the search results. Optimisation in these areas ensures that your pages are fully and correctly captured by search engines.

Local SEO is aimed at companies that want to be found in their region. It includes optimising listings in local directories, Google My Business and targeted keywords that target locations – ideal for attracting local customers to your site.

Content marketing is a strategy that aims to create and distribute high-quality content that is useful to your target audience. This content promotes online visibility and helps to build a strong bond with users in the long term and to rank better in search engines.

Hosting refers to the server space, on which your website is stored and can be accessed via the Internet. Reliable hosting is crucial for the loading speed, security and availability of your website. Depending on your needs, there are various hosting options, such as shared hosting, VPS and dedicated hosting. For high-performance and sustainable hosting, we work with our partner Raidboxes, which specialises in WordPress optimisation and provides a stable basis for your project.

An SSL certificate ensures an encrypted connection between your server and the visitors to your website. It protects sensitive data and is an important security factor that is also favoured by search engines. Websites with SSL are displayed in the URL bar with “https://”.

A CDN distributes the content of your website to different servers worldwide in order to improve the loading speed for users from different regions. The CDN ensures that content is loaded quickly and reliably, which optimises the performance of your website.

A firewall protects your website from unauthorised access and attacks. It monitors incoming data traffic and blocks potentially harmful connections to ensure the security of your website.

A backup system regularly creates backup copies of your website data. In the event of a technical error or an attack, you can quickly restore the website and avoid data loss.

A CMS is a software that allows you to manage content on your website without in-depth programming knowledge. WordPress is one of the most popular CMS and offers a variety of customisation options and plugins to extend its functionality.

Uptime monitoring continuously checks whether your website is online and accessible. It helps to minimise downtime and ensures that your website remains available around the clock.

Database management includes the administration and organisation of your website’s data. A well-structured database contributes to performance and ensures that content can be stored and retrieved efficiently.

Malware scans are regular checks that ensure your website is free of malware. They identify potential threats and allow them to be removed immediately to ensure website security.

DNS (Domain Name System) management ensures that visitors can easily access your website by converting domain names into IP addresses. A well-managed DNS system is crucial for the fast loading time and accessibility of your website. It helps to ensure availability and enables adjustments that optimise usability and security – for example, by protecting against DDoS attacks and improving redundancy during high load.