Google Ads & PPC Agency for Measurable Results
Google Ads campaigns that deliver customers, not just clicks. Data-driven, strategic, with a measurable return on ad spend.
SEO takes time. Google Ads delivers immediately – exactly when someone is actively searching for what you offer.
Without a well-thought-out campaign structure, any budget burns through fast. The wrong keywords, generic ads and missing tracking cost you leads and revenue every single day.
With our professional Google Ads management, we make sure your ad budget works where it brings in enquiries – with a clean setup, continuous optimisation and full tracking.
Our Google Ads & PPC Services
Strategic Campaign Planning
We develop a custom Google Ads strategy based on your goals, audience and realistic KPIs – before a single euro of budget is spent.
Google Ads Setup & Management
Professional account setup, compelling ad copy and ongoing A/B testing – we optimise continuously so your budget works ever more efficiently.
Keyword Research & Ad Structure
We identify the keywords your audience searches for – from short-head to long-tail – and build a campaign structure with maximum relevance and minimal wasted spend.
Conversion Tracking & GA4 Analysis
Clean tracking with Google Tag Manager and GA4 – we measure precisely which ads drive conversions and base every optimisation decision on data.
Landing Page Optimisation
Even the best ad falls flat if the landing page does not convince. We review and optimise your landing pages for a clear message, fast load time and an unambiguous call to action – for a higher conversion rate on the same budget.
Remarketing & Audience Targeting
We design targeted remarketing campaigns that reach users again at exactly the right moment – personalised and built for conversion.
Google Ads as a strategic growth channel
We plan campaigns around conversion paths, audiences and measurable growth.
- Your ad budget works where it brings in enquiries
- You gain qualified leads instead of untargeted clicks
- You keep full control – with transparent reporting
Campaigns that pay for themselves
A selection of our projects, from local service providers to growing online shops.
Without tracking, you’re optimising blind.
Make your ads measurable profitable scalable
Every click costs money – but only the right strategy turns clicks into customers. With Graphix Island, your budget works in campaigns that measurably deliver enquiries, not just clicks.
How your Google Ads campaign works with us
- Free Initial Consultation
We get to know your business, your goals and your budget – no sales pitch involved. - Strategy & Keyword Analysis
We develop a data-driven PPC strategy: audiences, match types, campaign structure. - Setup & Launch
We set up your Google Ads account cleanly, craft the ad copy and launch the campaign. - Tracking & Optimisation
With GA4 and Google Tag Manager we measure every conversion – and continuously optimise bids, ads and keywords.
Frequently Asked Questions About Google Ads & PPC
Which KPIs matter in Google Ads?
The key PPC KPIs are conversions and cost per conversion (CPA) – they show what an enquiry costs. ROAS (revenue per ad euro), click-through rate (CTR) and Quality Score add useful signals about ad quality on top. Pure reach metrics like impressions, on the other hand, are rarely decision-relevant. That is why our reports focus on the numbers that feed directly into your budget and your enquiries.
What is the difference between PPC and Google Ads?
PPC, or paid search, is the umbrella term for paid search engine advertising. Google Ads is Google’s own advertising platform – and by far the most widely used PPC tool. In practice, the two terms usually mean the same thing. Since August 2026, paid ads can also run directly in ChatGPT with ChatGPT Ads.
How much budget do I need for Google Ads?
That depends on your industry, your keywords and your goals. Meaningful first results are often achievable from around €300–500 in monthly ad spend. We discuss what is realistic for your business in the free initial consultation.
Is Google Ads worth it for small businesses?
Yes – if the campaign is set up strategically. Google Ads can be especially efficient for local or niche offerings, because you become visible exactly when someone is actively searching for what you offer.
How quickly will I see results with Google Ads?
Unlike SEO, Google Ads delivers fast results: the first clicks and enquiries are often possible within days of launch. The campaign is then continuously optimised, so performance keeps improving over the following weeks.
Do you also take over existing Google Ads accounts?
Yes. We handle both a complete rebuild and the optimisation of existing accounts – including an audit and an honest assessment of what is already working and what should be improved.
What does Google Ads management cost at Graphix Island?
Ongoing management starts at around €300 a month, plus your ad spend which goes directly to Google. Setup and scope depend on your goals – after the free initial consultation, you get a transparent quote with no hidden costs.
FROM THE BLOG
Insights on Google Ads and performance
Common Link Building Mistakes and How to Avoid Them
Common Link Building Mistakes and How to Avoid Them
When ChatGPT Ads pay off and where the risks lie
When ChatGPT Ads pay off and where the risks lie
International Visibility for One Company in Many Markets
International Visibility for One Company in Many Markets
GET STARTED
We’ll make your campaigns strong for the long run.
Whether it is a campaign audit or a complete restart – we’ll work out how your budget can measurably win more customers. The initial consultation is free.
BOOK A FREE CONSULTATION