H aving a logo designed by a professional agency such as Graphix Island starts at €390 and takes two to four weeks – including concept work, design rounds and every file format with full usage rights. What is behind those numbers, how the process works, and what to watch for in a quote: that is what this article covers.
How Logo Development Works
A professional logo takes shape in five steps: briefing (audience, positioning, competitors), research and concept work, two to three design directions, feedback rounds, and final artwork. At the end, you get every format for web and print – vector files, SVG, PNG and PDF. Our logo design page shows the full process.
What Does a Professional Logo Cost?
Price ranges vary a lot by provider and scope:
- Logo generators (€0–50): fast but generic – no exclusivity, often legally unclear, no strategy behind it.
- Freelancers (€300–1,500): quality varies widely; look for a strong portfolio and a clear contract covering usage rights.
- Agencies (from €390): strategically grounded, with a concept phase, multiple design rounds, a style guide and full transfer of rights.
The price difference rarely comes down to the drawing itself – it comes down to research, strategy and reliability. A logo you have to replace after two years ends up being the most expensive option.
Why Usage Rights Can Get Expensive Later
Make sure every usage right is transferred to you without limits on time, territory or scope – including the open vector files. At Graphix Island, that is standard: once handed over, the logo is entirely yours, with no follow-up costs or licence fees.
Frequently Asked Questions About Getting a Logo Designed
How long does logo development take?
Usually two to four weeks – depending on how quickly you give feedback and how many design rounds you need. Express projects are possible, but usually at the expense of the concept phase.
What do I need for the briefing?
A clear idea of your audience and positioning – that is it. We work out everything else together during the initial consultation. Examples of what you like and do not like also help enormously.
Is a logo enough, or do I need more?
The logo is the core, but colour, typography and design rules are what turn it into a real brand presence. The natural next step is a corporate design with a style guide.
Do I get variants for a dark background or social media too?
Yes – a complete logo package usually includes several variants: the full logotype, a wordmark, an icon for favicons or social profiles, plus a light and a dark version.
What happens if I do not like the first draft?
That is exactly what the feedback rounds are for: you get several design directions and refine the one that fits best together with us – a complete restart is only needed in rare cases.
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